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Monthly Archives: September 2009

KISS Your Way to Better Advertising

You’ve heard it before, Keep It Simple, Stupid. But do you know how to apply the principle when it comes to your marketing strategy?

“It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away” – Antoine de Saint Exupéry

When faced with a small display ad, short TV spot, even a website, it’s easy to start filling every inch of space with information. Logos, address, phone, email, website, free offer, taglines…STOP. Even this list is boring to read.

So how do you apply the K.I.S.S. approach to your campaign?

Focus: One singular focus for each ad or promotional piece will ensure your reader gets the point without a lot of confusion. Just because you have a fax number and a twitter ID doesn’t mean it needs to appear on every piece you create.

Cut: Even with a focused concept you still need to edit. One great way to add clarity is to cut copy. If you need help, check out this article on How to Write with a Knife.

Be Clear: Don’t lose your customers with complex industry jargon or a lengthy description of your business philosophy. Get to the point. Simplify your campaign, simplify your life.

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Posted by on September 23, 2009 in Design, Marketing

 

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Check this out: Sketch-a-Day Blog

I love the idea of blogging something everyday. But the reality of it is quite a challenge. As a designer it’s hard keep your ideas fresh, develop new imagery and trend watch. So the thought of designing or creating everyday is both challenging and rewarding. Like a sport, creativity also takes practice.

But it’s not just a creative challenge to start a sketch-a-day blog. It’s a feat of endurance. If you think about it, how many things can you say you have done everyday, for a year, without interruption? I can’t even remember to take a vitamin every day! It takes a lot of commitment. And a lot of ingenuity.

So when I heard about another design blog with a daily post, I thought I’d share it. Because this one made me think. I love the concept: Learn Something Everyday. And I love the simplicity of the simple sketch. It’s fun, it’s funny and hey, you just might learn something new…everyday. So check it out here at http://www.learnsomethingeveryday.co.uk/ Here’s sample of their clever but simple posts.

Learn Something Everyday graphic

Learn Something Everyday graphic

If you’ve never heard of these daily design projects, check out one of the first I discovered. The Skull-a-day Project. It’s on it’s third year and now features reader’s submissions and has a book in publication.

Have you seen a daily creative blog that’s inspired you to make the 365 commitment? If so, share it with me in the comments. I’d love to hear what inspires others to make that commitment. And if I ever get so enthusiastic that I start my own daily design, I’ll be sure to post it here first.

 
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Posted by on September 8, 2009 in Design

 

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