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KISS Your Way to Better Advertising

23 Sep

You’ve heard it before, Keep It Simple, Stupid. But do you know how to apply the principle when it comes to your marketing strategy?

“It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away” – Antoine de Saint ExupĂ©ry

When faced with a small display ad, short TV spot, even a website, it’s easy to start filling every inch of space with information. Logos, address, phone, email, website, free offer, taglines…STOP. Even this list is boring to read.

So how do you apply the K.I.S.S. approach to your campaign?

Focus: One singular focus for each ad or promotional piece will ensure your reader gets the point without a lot of confusion. Just because you have a fax number and a twitter ID doesn’t mean it needs to appear on every piece you create.

Cut: Even with a focused concept you still need to edit. One great way to add clarity is to cut copy. If you need help, check out this article on How to Write with a Knife.

Be Clear: Don’t lose your customers with complex industry jargon or a lengthy description of your business philosophy. Get to the point. Simplify your campaign, simplify your life.

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3 Comments

Posted by on September 23, 2009 in Design, Marketing

 

Tags: ,

3 responses to “KISS Your Way to Better Advertising

  1. overcoming a fear of flying

    February 8, 2013 at 4:57 am

    Greetings from Florida! I’m bored to tears at work so I decided to check out your website on my iphone during lunch break. I love the info you present here and can’t wait to take a look
    when I get home. I’m shocked at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G
    .. Anyways, good blog!

     
  2. Http://.com

    April 19, 2013 at 8:05 am

    This was precisely what I was trying to find!

    Thank you so much! My only criticism is that it took me
    more than 60 minutes with Something like 20 different searches to search out your website.
    Why is quality content like this so far down in the search results.

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